"It's an absolute honor for DEW to make this 'lost episode' for all to enjoy and try their hand a creating a masterpiece with Mr. "Bob Ross is a legend and a cultural icon, not just for those who grew up watching him live but with a new generation of people who have come to appreciate his creativity, his democratic approach to art, his focus on love of self and the natural world, and his ability to spread joy even amidst chaos," she said in a press release. In 2014, it was later discontinued due to either low sales or to make room.
Although this particular release of Voltage is labeled as having a Wild Berry flavor, it has been claimed that it otherwise shares the same flavor as the US version. Vice President of Marketing at Mountain Dew, Nicole Portwood, said that the partnership is meant to help soda fans embrace creativity in a fun way. Voltage (renamed Electro Shock) was released in New Zealand in 2011 alongside LiveWire and Pitch Black. According to the press release, you can be sure to add some "happy little droplets" to your art in true Bob Ross fashion.
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The video will include a long-form tutorial of how to paint a Mountain Dew-inspired scene on canvas. On March 6, Mountain Dew will be releasing the never-before-seen episode on YouTube and Mountain Dew fans will be able to chat with one another on the YouTube premiere platform. The episode is set to premiere on YouTube in a couple days so you have enough time to get your own painting supplies and gear up for the easy-to-follow tutorial. In today's "I didn't see that coming" news, Mountain Dew is teaming up with The Bob Ross Company to release a "long lost" episode of The Joy of Painting.
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